I heard the new Smashing Pumpkins song "Come on feel our Love". I downloaded it from the Hyundai site. Apparently they sold it to Hyundai and it was played right before the superbowl final in an Advert.
I was shocked at first...this seemed so out character for the Pumpkins...such a sell out for such a super cool band.
And then I thought about...it's a great song and a brilliant marketing move. What am I willing to do that may seem out of character but actually be a brilliant marketing move?
In these challenging financial times it will be bold new moves that keep us in business.
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