Aug 22, 2007

SMS monitoring of printed media

We are currently using a new, very simple form of SMS technology to monitor your printed media. We are using it to track how many people are responding to the media and get feedback.

All data is collected into an Excel format and given to the company who ran the printed campaign. Nothing new you may say....but NOW you can afford it...in fact at this price you can't afford not to use this form of technology.

Creative Print World has just printed some invitations for a small business that is having a product launch in its offices in 5 major cities in South Africa.

1000 invitations are being printed. Each invitation has been stamped with a unique number. Each Rep is given a certain quantity of those invites and those numbers have been recorded.

RSVP is being handled by SMS. The invited person has to send in their unique number, the name of their store and how many people will attend the product launch.

The customer by RSVP'ing has entered themselves into a competition.
Added benefits are:
1. You can track the hand out of invitations
2. The RSVP response time can be sped up due to the competition incentive.
3. You gain access to the cell number of the person who sent you the SMS.

The cost of the above print run and SMS monitoring cost R8550.00 inc vat
A Fantastic price to print the invites, monitor the hand out and RSVP's and then enjoy a great response to the product launch.

All this works really well if you have a good relationship with your customers and from our experience really improves the relationship.

Other areas where this can work :
1. Feedback to new services
2. quote requests

Contact me for chat about how we can help you achieve more
Rob: 083 2344 186

Aug 20, 2007

Do you show your customers that you love what you do?

http://www.ifilm.com/video/2679657

Check this link out. Bill Gates doing a video where he is prepared to be made fun of.

As the owner of your business, what are you prepared to do to market your business?

I'm a big Mac user but I can't help but like Bill Gates .....and here's why:
He very clearly shows us that he loves what he does!
Do you show your customers that absolutely love what you do?

The importantance of Blogging and blogging often

I blog...but only some times...and that's where the problem is. It's got to to be focused and interesting and informing and all that...but more importantly ...OFTEN.

Why? All the world class bloggers do.
Check out Seth Godin's fantastic blog!


I'm going to try...
and with the new Blogger from Google it looks so much easier to do.

Google's Blogger

I must say how impressed I am am with this blogger package from Google.

Aug 17, 2007

Buying a new machine

We are in the process of buying a new machine.
for 3 million. It is the amazing new TRU PRESS!

Wait till you see what we will be able to do for you!

Ad-Agencies and Other Printers - You are are going to be so pleased with this new machine.