Tough Times

We might be in for some "belt tightening times" here in South Africa, so all the more reason to make each buck work its' best for you.

Customers are loving the fact that our new press offers fantastic prices for smaller quantities without compromising on quality......but....I want you all to remember that marketing only begins once the pamphlets are printed. EFFECTIVE DISTRIBUTION is critical!

Make sure you put some money aside for first class distribution!!!!!

Last week I saw three shocking examples of poorly distributed pamphlets.

Think about how your customer receives your pamphlet:
How was the pamphlet given to them?
Did the pamphlet distributor "flick it" at them or positively and politely hand it to them.

What did the pamphlet distributor look like?
Where they in a "marketing" uniform?

Where they chatting to someone else as they handed out the pamphlet?

Did they know much about the "product/service" advertised on the pamphlet?
(I was given a property development pamphlet, I asked the guy where it was and he said he had no idea. Nice hey, especially when property is taking such a financial knock!)

Person to person distributors are ambassadors for your company. Think about it.